• Sellers are not able to see their home like buyers do

• Estate agents cannot always advise their clients how to maximise the potential of their property

• Common issues : Clutter ; misuse of colour ; improper furniture placement ; lack of focal point, ineffective use of lighting ; improper use/lack of artwork and accessories

• More and more properties are staged and competition is ignored

• Less than 20% of viewer can visualise the potential of a property.

• Most buyers are busy and expect a lot for their money

• Buyers make up their minds (subconsciously) within 60 seconds of entering the house

• Buyers buy with their emotions